Chinas BlueFocus buys majority stake in Canadian ad agency Cossettes parent firm

MONTREAL — China’s BlueFocus Communications has acquired a majority stake in the parent company of Cossette, a Quebec-based company that operates one of Canada’s major advertising and public relations agencies.BlueFocus has purchased the North American assets of Vision 7 International from U.S. private equity firm Mill Road Capital, which announced in May it was selling the stake it owned for five years.Vision7 International, which has 1,200 employees in Canada, U.K., and the United States, will remain headquartered in Quebec City.Cossette’s founding partners, Claude Lessard and Pierre Delagrave, will have non-executive roles in the company.How to make your startup’s crowdfunding campaign a hitU.S. owner Mill Road Capital shopping its majority stake in Canadian ad agency CossetteBlueFocus and Vision7 said Monday that the new transaction will accelerate the growth plans for both organizations in North America and globally.Vision7 includes Cossette, which has offices across Canada and in Chicago, international public relations agency Citizen Relations, and media planning and buying agency Vision7 Media.Beijing-based BlueFocus, which was founded in 1996, is the leading communication and marketing firm in China with more than 3,500 employees around the world.

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